Unraveling Urban FMCG Supply Chain Efficacy: Addressing Disruptions in Residential Zones and Expanding Accessibility


  • Abir Raihan Rajshahi University of Engineering & Technology (RUET)
  • Jahed Hassan Jibon University of Rajshahi
  • Gulam Tamjid Khan University of Rajshahi
  • Mehedi Hassan University of Rajshahi
  • Mashfika Mumtarin University of Rajshahi


Urban residential areas, Unraveling supply chain efficacy, Supply chain disruptions in residential zones, FMCG accessibility


The city of Dhaka would be the centerpiece of this study's analysis of the challenges and trends affecting the distribution system for fast-moving consumer goods (FMCG) in extremely densely inhabited metropolitan regions. The major goal is to determine the causes of FMCG supply interruptions in housing areas and to provide practical solutions to these problems.

Methodological Approach
The study incorporates a thorough approach that includes both internet-based and offline questionnaires and interviews to gather primary data. Customer preferences, retail amenities, and supply chain obstacles are all studied using analytical methods. Gaining a thorough knowledge of the complexity of the FMCG supply system requires a comprehensive approach.

Residents in urban residential areas suffer considerable obstacles to obtaining necessary FMCG items, according to the study. These difficulties include constrained retail location choices, a smaller selection of products, and disturbed supply networks. The research also demonstrates how these problems affect customer behavior by annoying and dissatisfying locals.

Research Implications
The results have important applications for politicians, retail businesses, and FMCG industries. The study's findings may be utilized to create focused interventions that promote customer happiness in urban residential regions while increasing the efficacy of supply chains and retail architecture optimization. Entities in the FMCG sector may guarantee that citizens have continuous and easy access to basic goods by resolving these issues and putting the suggested measures into practice. As a result, the general standard lifestyles will be improved, and the link between enterprises and communities will flourish.
The study offers insightful information on the intricate FMCG supply networks in metropolitan residential areas. By concentrating explicitly on the distinct difficulties encountered by FMCG supply lines in urban housing contexts, this study advances the body of understanding. It distinguishes out for its in-depth examination of the causes of supply chain interruptions and its suggestions for tactical advancements that are advantageous to both companies and customers.



How to Cite

Abir Raihan, Jahed Hassan Jibon, Gulam Tamjid Khan, Mehedi Hassan, & Mashfika Mumtarin. (2023). Unraveling Urban FMCG Supply Chain Efficacy: Addressing Disruptions in Residential Zones and Expanding Accessibility. Supply Chain Insider | ISSN: 2617-7420 (Print), 2617-7420 (Online), 11(1). Retrieved from https://supplychaininsider.org/ojs/index.php/home/article/view/90