An Overview of the Impact of Social Media Usage on Supply Chain and Customers in Bangladesh

Abstract

Regardless of the fact that the supply chain has many steps, it is not complete until the product reaches the customer. The supply chain is finished when the product reaches its target market, which is the customer. At present, social media is playing an increasingly important role in the supply chain, from displaying a company's finished products and services to customers so they can purchase them to communicating with customers and gathering the necessary information. Businesses promote their finished products or services on social media so that customers may purchase them. Despite business owners using social media to improve their supply chain and customer relationship management, research on how social media plays an essential part in Bangladesh's supply chain is still lacking, compared to the rapid increase of the usage of social media in every aspect of our lives. This study investigates how social media has an impact on businesses in making better strategies and decisions. Furthermore, It focuses on how it can help improve the supply chain and customer relationship management system. Customers’ and business owners' opinions have been gathered through a self-made questionnaire and self-conducted small-scale survey, which gives a glimpse of the overall state of social media, customer, business and supply chain in Bangladesh.