Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity

Authors

  • Md.Mirajul Islam
  • Sheikh Arina Afrin
  • Md.Zulkarnain Mahin
  • Md.Shahriar Alam Sifat
  • Fariha Anjum

Keywords:

Marketing, Price, Intermediary, Consumers perception, Transport, Storage, Supply instability, Health perception, Fishing community, Fishing community

Abstract

This research aims to provide a widespread analysis to upgrade the seafood supply chain, focusing on the key elements like marketing policy, consumer perception, demand & supply time, storage & transport system, environmental sustainability etc. This study pursues to know how the marketing policy will help us to make awareness about the sector, importance of seafood to the aquaculture industry, also in human body.

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Published

2024-10-01

How to Cite

Md.Mirajul Islam, Sheikh Arina Afrin, Md.Zulkarnain Mahin, Md.Shahriar Alam Sifat, & Fariha Anjum. (2024). Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity. Supply Chain Insider | ISSN: 2617-7420 (Print), 2617-7420 (Online), 12(1). Retrieved from https://supplychaininsider.org/ojs/index.php/home/article/view/102

Issue

Vol. 12 No. 1 (2024): Supply Chain Insider

Section

Articles